Google Wildcards and Personalized Search
Feb 12
After setting my own personal blog posting record in October I have been silent for a few months…
Just stumbled across this today – it has probably always been there and most of you probably already know about it, but I thought I’d mention it anyway. You can use wildcards in Google, for example search for “IBM acquired * in 1995″ on Google.
This is just another typical example of how you (ie. me) think you know a product and are “happy enough” with it to stop learning more about it. (More in the Google Help Search Basics…)
Speaking of Google I read in one of their offficial blog posts that they will now provide personalized search results when you are logged in:
Keep in mind that personalization is subtle—at first you may not notice any difference. But over time, as the search engine learns your preferences, you’ll see it. For example, I (Sep) am an avid Miami Dolphins fan (no joke). Searching for [dolphins] gives me info about my favorite football team, while a marine biologist colleague gets more information about her salt-water friends.
This sounds great to me, but of course it again raises important questions on privacy – I’m not too sure that I want all searches I’m making stored somewhere, available to who knows who.
Living in a pretty well developed democracy I’m not too worried about government finding out stuff about me but it’s not hard to imagine that a country like China can leagally force Google to give out information about its citizens. And it’s not too hard to imagine a future bug that by mistake will give the whole world access to your searches if they now your email address (that you use to logon to Google) – all of a sudden your employer knows that you’re looking for a new job, your wife that you been searching for xxx, etc…
Not to mention all the new work this will bring to all SEOs (Search Engine Optimizers) out there

Feb 18, 2010 @ 11:59:13
I am quite interesting in this topic hope you will elaborate more on it in future posts