Google Adwords Conversion Optimizer Sucks

I’m running a few Google Adwords campaigns but I must admit I’m not doing it properly. I’m too lazy to do proper follow-ups, check what new keywords are hot etc. So being lazy I’ve been running the Budget Optimizer for a long time. The Budget Optimizer lets you set a monthly budget and is then supposed to use its intelligence to bid on keywords to maximize the number of clicks you get each month.

Being even more lazy I switched to the Conversion Optimizer without following up how it was performing. This was about a year ago. Early this month I finally did the follow up – simply comparing the number of clicks, cost and conversions to before. The result – about 30-50% less clicks and conversions than before. Cost – the same.

Confirming this I changed back to the Budget Optimizer on April 10. As you can see on the graph I had one day of “down time” and after that conversions and clicks raised at the same cost.

Google Adwords - Before and After turning off the Conversion Optimizer
Google Adwords - Before and After turning off the Conversion Optimizer

In all fairness I also did another change, on April 7 I turned on show in Search Networks, which seems it had some effect also but mainly on that same day. Conspiracy theory: Did the Conversion Optimizer then quickly learn and brought down my conversions again the next day? 😉

I’m sure there are a lot of settings and tweaking you can do to improve the numbers I have been getting. But again I have been too lazy to find out. But then again Google market these tools – Budget Optimizer and Conversion Optimizer – as tools for people like me, who are too lazy to follow-up and do their own keyword bidding.

Next on my todo list is to follow up on how good the Budget optimizer actually is compared to manual bidding…


  1. Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.

  2. I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.

  3. Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

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